SNAC International Proud to Announce 26th Inductee into the Circle of Honor

April 5, 2017

Arlington, VA-- SNAC International inducted its 26th member into the prestigious Circle of Honor this past week at SNAXPO, held April 1-4, in Savannah, GA. The former President of Utz Quality Foods, the late Richard King, was honored and recognized for his achievements in the snack industry and his leadership in the Snack Food Association (now SNAC International).

The Circle of Honor Award Program was established in March 1994 to recognize achievements of snack industry executives who have been leaders in their companies and the Association. Every two years at SNAXPO, a new industry leader joins the Circle of Honor.  Richard King’s wife Estelle King, accepted the award on his behalf after a tribute video was played for SNAXPO attendees.

After beginning his career in the shoe industry, Rick King was recruited to oversee sales and marketing at Utz Quality Foods in Hanover, PA. King knew that the basic idea of making a good product to sell to consumers applied to both the shoe, and snack industry. King applied his sales and marketing expertise from the shoe business to snacks, and was instrumental in setting Utz on a tremendous path of growth. In his 22-year tenure with the company, sales increased from $42 million to $314 million, and truck routes increased from 70 to more than 1,000, including growth into the New York Metropolitan and New England areas.  SNAC International CEO Tom Dempsey, and former Executive VP of Utz under Rick King said, “The growth of Utz in those years was results of Ricks strategic vision, and his understanding of how to implement that vision in those markets.”

Rick was also heavily involved in the Snack Food Association, serving as Chairman in 1996-1997. He brought his analytic mind and financial acumen to bolster the industry and the Association. Jack Corriere, former SNAC International Chairman and VP/ General Manager of Utz said, “Rick always looked at the Association as something that was vital to the industry. He didn’t care about how big or how small you were, but he was more concerned about the industry as a whole, and felt that the Association was a place where we could expand our industry.”

Unfortunately, Rick King passed away September 23, 2016 leaving behind his family, wife, daughters, son-in-law, and two beloved grandchildren. Rick was known to be wildly admired by his peers. “Rick’s passion for making great snacks was only surpassed by his passion for being a great friend and even better family man. Leaders like Rick are the reason the Circle of Honor was conceived,” said former SNAC International Chairman and Vice President of Sales and Marketing for Rudolph Foods, Mark Singleton.

Mr. King’s name will be added to the Circle of Honor plaque displayed at SNAC International headquarters in Arlington, VA.